All we can say is… ‘DAMN’!
Kendrick Lamar wastes no time! After releasing his highly successful fourth studio album, ‘DAMN.’ last week, the west coast rapper has unleashed yet another single and video in promotion of the critically acclaimed LP. That’s right, following the success of his hit lead single, ‘HUMBLE‘, Kendrick has released a visual for his song ‘DNA‘ and it is straight fire!
For the video, the 29 year old emcee enlists the help of veteran actor and “House of Cards” star Don Cheadle to play the role of what appears to be an opposing law officer of sorts sent in the interrogate Lamar, who is cuffed to a table in a deserted room. However, after putting Lamar up against a polygraph (lie-detector) test, Cheadle’s character seemingly becomes entranced by Kendrick’s music–as the two begin to build a shared back and forth of lyrics, feeding off on each other’s energy as if they are becoming one…and it’s a pretty powerful moment.
Be prepared to feel all the feels and get all the way hype, Check out the ‘DNA’ video after the jump:
Kendrick got us like…
He’s done it again! In time where trap music reigns supreme as we as black people still fight to be seen, heard, and treated with dignity ( a la #BlackLivesMatter)–It’s great to see artists like Kendrick Lamar who put their perspective and their message into music. It bares reapeating that Kendrick always makes us feel okay to be unapologetically black in all forms and embrace our DNA as we have a shared excellence, strength, and swag to our heritage!
What do you think of Kendrick’s NEW music video?
Is it HOT or a FLOP?! Let us know in the comments below!